{"id":241714,"date":"2026-10-22T10:11:56","date_gmt":"2026-10-22T10:11:56","guid":{"rendered":"https:\/\/ans-nt.edu.pl\/?p=241714"},"modified":"2026-10-22T10:34:31","modified_gmt":"2026-10-22T10:34:31","slug":"nowa-publikacja-autorstwa-dr-szt-joanny-suchowiak-horzemski","status":"publish","type":"post","link":"https:\/\/ans-nt.edu.pl\/?p=241714","title":{"rendered":"Nowa publikacja autorstwa dr szt. Joanny Suchowiak-Horzemski"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Z dum\u0105 informujemy o ukazaniu si\u0119 nowej publikacji naukowej autorstwa Dyrektor Instytutu Technicznego,<br>dr szt. Joanny Suchowiak-Horzemski. Monografia <strong><em>Krak\u00f3w.<\/em> <em>Wybrane problemy w wizualnej sferze przestrzeni publicznej<\/em><\/strong> to studium dedykowane estetyce miejskiej, architekturze oraz reklamie zewn\u0119trznej w kontek\u015bcie historycznym i wsp\u00f3\u0142czesnym.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autorka \u0142\u0105czy histori\u0119 reklamy z praktycznymi zasadami budowania wizerunku marek w tkance miejskiej. <br>Ksi\u0105\u017cka dotyka kluczowych problem\u00f3w, z kt\u00f3rymi mierz\u0105 si\u0119 dzi\u015b nowoczesne aglomeracje, a w szczeg\u00f3lno\u015bci <br>Krak\u00f3w \u2013 miasto o unikalnym dziedzictwie historycznym:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zasady tworzenia przekazu wizualnego<\/strong> i mechanizmy rz\u0105dz\u0105ce reklam\u0105 w przestrzeni miast.<\/li>\n\n\n\n<li><strong>Wp\u0142yw rewitalizacji na estetyk\u0119<\/strong> oraz trafno\u015b\u0107 architektoniczn\u0105 nowych realizacji w dawnych dzielnicach.<\/li>\n\n\n\n<li><strong>Sztuka kompromisu<\/strong>, czyli jak wsp\u00f3\u0142czesny biznes i marki wpisuj\u0105 si\u0119 w kontekst zabytkowej architektury i historycznych kamienic.<\/li>\n\n\n\n<li><strong>Problem chaosu wizualnego<\/strong>, w tym m.in. zagadnienie agresywnego o\u015bwietlenia reklamowego i tzw. \u201eprzewymiarowania\u201d form komercyjnych.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Monografia dr szt. Joanny Suchowiak-Horzemski stanowi doskona\u0142e narz\u0119dzie analityczne, kt\u00f3re pozwala lepiej zrozumie\u0107 relacj\u0119 mi\u0119dzy marketingiem a ochron\u0105 wizualn\u0105 miast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To obowi\u0105zkowa i inspiruj\u0105ca lektura dla student\u00f3w kierunk\u00f3w projektowych, artystycznych i kulturoznawczych, ale przede wszystkim specjalist\u00f3w, architekt\u00f3w, projektant\u00f3w wn\u0119trz, dla kt\u00f3rych \u015bwiadome i harmonijne kszta\u0142towanie otoczenia jest codzienn\u0105 prac\u0105. Monografia b\u0119dzie tak\u017ce inspiruj\u0105c\u0105 lektur\u0105 dla ka\u017cdego, komu bliskie jest pi\u0119kno naszego otoczenia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Serdecznie gratulujemy Pani Dyrektor i \u017cyczymy dalszych sukces\u00f3w naukowo-badawczych oraz artystycznych !<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1223\" height=\"1223\" src=\"https:\/\/ans-nt.edu.pl\/wp-content\/uploads\/2026\/10\/wizualizacja-Krakow-1080x1080-1.jpg\" alt=\"\" class=\"wp-image-241715\" srcset=\"https:\/\/ans-nt.edu.pl\/wp-content\/uploads\/2026\/10\/wizualizacja-Krakow-1080x1080-1.jpg 1223w, https:\/\/ans-nt.edu.pl\/wp-content\/uploads\/2026\/10\/wizualizacja-Krakow-1080x1080-1-300x300.jpg 300w, https:\/\/ans-nt.edu.pl\/wp-content\/uploads\/2026\/10\/wizualizacja-Krakow-1080x1080-1-1024x1024.jpg 1024w, https:\/\/ans-nt.edu.pl\/wp-content\/uploads\/2026\/10\/wizualizacja-Krakow-1080x1080-1-150x150.jpg 150w, https:\/\/ans-nt.edu.pl\/wp-content\/uploads\/2026\/10\/wizualizacja-Krakow-1080x1080-1-768x768.jpg 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z dum\u0105 informujemy o ukazaniu si\u0119 nowej publikacji naukowej autorstwa Dyrektor Instytutu Technicznego,dr szt. Joanny Suchowiak-Horzemski. Monografia Krak\u00f3w. Wybrane problemy w wizualnej sferze przestrzeni publicznej to studium dedykowane estetyce miejskiej, architekturze oraz reklamie zewn\u0119trznej w kontek\u015bcie historycznym i wsp\u00f3\u0142czesnym. Autorka \u0142\u0105czy histori\u0119 reklamy z praktycznymi zasadami budowania wizerunku marek w tkance miejskiej. Ksi\u0105\u017cka dotyka kluczowych [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":241715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-241714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nowa publikacja autorstwa dr szt. 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Autorka \u0142\u0105czy histori\u0119 reklamy z praktycznymi zasadami budowania wizerunku marek w tkance miejskiej. 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