{"id":240396,"date":"2026-08-14T11:05:00","date_gmt":"2026-08-14T11:05:00","guid":{"rendered":"https:\/\/ans-nt.edu.pl\/?p=240396"},"modified":"2026-08-14T11:54:37","modified_gmt":"2026-08-14T11:54:37","slug":"pionierski-marketing-sensoryczny-i-aromaterapia-w-sektorze-horeca-nowe-rezultaty-projektu-erasmus","status":"publish","type":"post","link":"https:\/\/ans-nt.edu.pl\/?p=240396","title":{"rendered":"Pionierski marketing sensoryczny i aromaterapia w sektorze HoReCa \u2013 nowe rezultaty projektu Erasmus+"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jak zapach wp\u0142ywa na odbi\u00f3r smaku, zadowolenie go\u015bcia i budowanie unikalnej to\u017csamo\u015bci marki restauracyjnej lub hotelowej?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W ramach mi\u0119dzynarodowej inicjatywy finansowanej z programu Erasmus<strong>+<\/strong>, Fundacja Drogowskaz we wsp\u00f3\u0142pracy z presti\u017cow\u0105 HRC Culinary Academy opracowa\u0142a kompleksowy przewodnik oraz praktyczne narz\u0119dzia wprowadzaj\u0105ce aromaterapi\u0119 i marketing sensoryczny do bran\u017cy HoReCa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">W opublikowanym artykule przedstawiamy m.in.:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Synergi\u0119 zapachu i smaku:<\/strong> W jaki spos\u00f3b naturalne olejki eteryczne (od cytrus\u00f3w po zio\u0142a \u015br\u00f3dziemnomorskie) stymuluj\u0105 apetyt i wzbogacaj\u0105 doznania kulinarne.<\/li>\n\n\n\n<li><strong>Innowacyjny Wachlarz Zapachowy:<\/strong> Prawdziwy prze\u0142om w obs\u0142udze kelnerskiej \u2013 koncept testowany w restauracji <em>Restaurant Talents<\/em> w Sofii, gdzie go\u015bcie dobieraj\u0105 nuty zapachowe bezpo\u015brednio do da\u0144 z menu.<\/li>\n\n\n\n<li><strong>Aromaterapi\u0119 w strefach SPA i Lobby:<\/strong> Praktyczne wskaz\u00f3wki dotycz\u0105ce budowania atmosfery relaksu, luksusu i go\u015bcinno\u015bci za pomoc\u0105 subtelnych kompozycji zapachowych.<\/li>\n\n\n\n<li><strong>Nowe standardy w edukacji zawodowej:<\/strong> Jak wdro\u017cy\u0107 praktyki sensoryczne w szko\u0142ach gastronomicznych oraz podnie\u015b\u0107 jako\u015b\u0107 kszta\u0142cenia w turystyce.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"> Zapraszamy do lektury pe\u0142nego tekstu oraz zapoznania si\u0119 z bezp\u0142atnymi materia\u0142ami edukacyjnymi powsta\u0142ymi w ramach projektu.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/ans-nt.edu.pl\/wp-content\/uploads\/2026\/08\/zmysly-i-aromat_PL.pdf\">[ Przeczytaj pe\u0142ny artyku\u0142 wersja polska]<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ans-nt.edu.pl\/wp-content\/uploads\/2026\/08\/Flavours-Senses_ENG_FF.pdf\">ENG<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak zapach wp\u0142ywa na odbi\u00f3r smaku, zadowolenie go\u015bcia i budowanie unikalnej to\u017csamo\u015bci marki restauracyjnej lub hotelowej? W ramach mi\u0119dzynarodowej inicjatywy finansowanej z programu Erasmus+, Fundacja Drogowskaz we wsp\u00f3\u0142pracy z presti\u017cow\u0105 HRC Culinary Academy opracowa\u0142a kompleksowy przewodnik oraz praktyczne narz\u0119dzia wprowadzaj\u0105ce aromaterapi\u0119 i marketing sensoryczny do bran\u017cy HoReCa. W opublikowanym artykule przedstawiamy m.in.: Zapraszamy do lektury [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":240400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[20],"tags":[347],"class_list":["post-240396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strona-glowna","tag-ans-w-nowym-targu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pionierski marketing sensoryczny i aromaterapia w sektorze HoReCa \u2013 nowe rezultaty projektu Erasmus+ - ANS w Nowym Targu<\/title>\n<meta name=\"description\" content=\"W ramach mi\u0119dzynarodowej inicjatywy finansowanej z programu Erasmus+, Fundacja Drogowskaz we wsp\u00f3\u0142pracy z presti\u017cow\u0105 HRC Culinary Academy opracowa\u0142a kompleksowy przewodnik oraz praktyczne narz\u0119dzia wprowadzaj\u0105ce aromaterapi\u0119 i marketing sensoryczny do bran\u017cy HoReCa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ans-nt.edu.pl\/?p=240396\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pionierski marketing sensoryczny i aromaterapia w sektorze HoReCa \u2013 nowe rezultaty projektu Erasmus+ - 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